CREATED A MORE CONSUMER-CENTRIC APPROACH TO HOW ADIDAS COMMUNICATES KEY INNOVATIONS AND PRODUCT CONCEPTS.
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INNOVATION STORYTELLING
Sport is a celebration of human achievement, yet our Innovation Stories focused on tech and numbers, so we created a new way of curating stories bringing to consumer into the journey of making and athlete evolution, not just the end result.
CONCEPT DIRECTION
Curated playbooks for all key innovations and product concepts to ensure the integrity of each was passed down through the sell-through journey. These playbooks provided consistency, positioning and strategy while maintaining the adidas brand. Some more recent work includes…
