Created the first Naming Strategy Playbook and bespoke AI tool unify and support the entire adidas brand to be more cohesive in product and technology naming.
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The playbook not only delivered a brand-wide strategy,
but a new way of working collaboratively within business units to ideate around product names.
To accelerate this new way of working we created a Workshop tool and Facilitators guide to enable teams to collaborate.
The strategy includes foundational principles rooted in the study of Linguistics and the adidas Brand.
Leveraging a ChatGPT integration we created a bespoke Naming Generator for adidas.
The backend includes modifiers that are added to the user’s prompt, which help refine the output to align with the adidas naming and brand creative principles.